Updated Usability Testing

PSA Usability Testing

Rate on a scale of 1-10 what you feel is important in a PSA
01// Aesthetic style
02// Informative to the public
03// Educational
04// Draw attention to the subject
05// Motivation
06// Length
07// Solutions


GreeNYC: Testing

Rate on a scale of 1-10
01// Motivated to partake in the suggestions made.
02// Humor.
03// Entertainment value.
04// Aesthetics.
05// Character.
06// Length.
07// Suggested solutions.
08// New information learned.
09// Likliehood you will visit the website.

General
01// Summarize the piece in one sentence.
02// What is your understanding of going green?
03// What were the suggested solutions to go green?
04// Do you believe Global Warming is a serious threat?
05// If so, do you think we are causing it?
06// What do you think is causing earth’s warming temperature?
07// Do you feel afraid of the unknown cause?
08// Have you seen the commercial before?


Cigegret: Testing

Rate on a scale of 1-10
01// How inspired were you by the piece?
02// Humor
03// How clear is the message?
04// How impressionable is the message?

General
01// What type of bird is that?
02// What is the PSA for?
03// What do you imagine changing your actions after watching this?
04// If so, what will you do?
05// What is the main message here?


Energize Responsibly: Testing

Rate on a scale of 1-10
01// Length
02// How informative was it?
03// Aesthetics
04// Clarity
05// Motivation to partake in the suggestions made.
06// Overall enjoyment.
07// Feelings about suggested solutions.
08// New information learned.
09// Likliehood you will practice solutions.

General
01// Summarize the piece in one sentence.
02// What is your understanding of global warming?
03// What were the suggestions made?
04// Why do you think these particular suggestions were included?
05// What do you feel the overall mood is?
06// Do you feel uplifted, indifferent, or burdened?
07// What is your overall feeling about global warming before and after the psa?