Creative Brief

Goal
To create a series of animated PSA’s that rise above the political fray of global warming to promote energy conservation, environmental awareness, and cost efficiency. The animations strive to promote the benefit of green despite the viewer’s opinion of mankind’s contribution to global warming.

Audience
Females 16-24. Feel that global warming may or may not be a potential threat and are in favor of taking action to minimize the harmful effects, but do not know what actions to take.

Key Message
There is no substantial proof to prove or refute global warming, so take simple actions that will save money and prevent potentially harmful effects on earth.

Context Analysis
To be aired on television networks, such as MTV, VH1, PBS, CSTV, Lifetime, Oxygen, and Bravo as well as virally spread on youtube.com.