Tuesday, February 26, 2008
Energize Responsibly: User Testing
Rate on a scale of 1-10 how each rated in the PSA
01// Length 10, 10, 10
02// How informative was it? 8, 9, 9
03// Aesthetics 8, 10, 10
04// Clarity 9, 7, 10
05// Motivation to partake in the suggestions made. 9, 5, 7
06// Overall enjoyment. 8, 9, 10
07// Feelings about suggested solutions. 9, 8, 8
08// New information learned. 8, 8, 4
09// Likliehood you will practice solutions. 9, 6, 9
General
01// Summarize the piece in one sentence.
welcoming and informative, not trying to scare you; informative and for a mature audience
02// What is your understanding of global warming?
earth temperature rising
03// What were the suggestions made?
answered correctly
04// Why do you think these particular suggestions were included?
anyone can do these, standard
05// What do you feel the overall mood is?
light-hearted , responsible, hip and young
06// Do you feel uplifted, indifferent, or burdened?
medium
07// What is your overall feeling about global warming before and after the psa?
varied from "it sucks, its terrible" to "its not happening"
Tuesday, February 19, 2008
Animation on Energy
Successful visual presentation in Story of Stuff
broken down into 5 stages
Extraction-Production-Distribution-Consumption-Disposal
Also includes an extensive list of NGO's in each of the 5 categories
broken down into 5 stages
Extraction-Production-Distribution-Consumption-Disposal
Also includes an extensive list of NGO's in each of the 5 categories
Monday, February 18, 2008
Creative Brief
Goal
To create a series of animated PSA’s that rise above the political fray of global warming to promote energy conservation, environmental awareness, and cost efficiency. The animations strive to promote the benefit of green despite the viewer’s opinion of mankind’s contribution to global warming.
Audience
Females 16-24. Feel that global warming may or may not be a potential threat and are in favor of taking action to minimize the harmful effects, but do not know what actions to take.
Key Message
There is no substantial proof to prove or refute global warming, so take simple actions that will save money and prevent potentially harmful effects on earth.
Context Analysis
To be aired on television networks, such as MTV, VH1, PBS, CSTV, Lifetime, Oxygen, and Bravo as well as virally spread on youtube.com.
To create a series of animated PSA’s that rise above the political fray of global warming to promote energy conservation, environmental awareness, and cost efficiency. The animations strive to promote the benefit of green despite the viewer’s opinion of mankind’s contribution to global warming.
Audience
Females 16-24. Feel that global warming may or may not be a potential threat and are in favor of taking action to minimize the harmful effects, but do not know what actions to take.
Key Message
There is no substantial proof to prove or refute global warming, so take simple actions that will save money and prevent potentially harmful effects on earth.
Context Analysis
To be aired on television networks, such as MTV, VH1, PBS, CSTV, Lifetime, Oxygen, and Bravo as well as virally spread on youtube.com.
Updated Usability Testing
PSA Usability Testing
Rate on a scale of 1-10 what you feel is important in a PSA
01// Aesthetic style
02// Informative to the public
03// Educational
04// Draw attention to the subject
05// Motivation
06// Length
07// Solutions
GreeNYC: Testing
Rate on a scale of 1-10
01// Motivated to partake in the suggestions made.
02// Humor.
03// Entertainment value.
04// Aesthetics.
05// Character.
06// Length.
07// Suggested solutions.
08// New information learned.
09// Likliehood you will visit the website.
General
01// Summarize the piece in one sentence.
02// What is your understanding of going green?
03// What were the suggested solutions to go green?
04// Do you believe Global Warming is a serious threat?
05// If so, do you think we are causing it?
06// What do you think is causing earth’s warming temperature?
07// Do you feel afraid of the unknown cause?
08// Have you seen the commercial before?
Cigegret: Testing
Rate on a scale of 1-10
01// How inspired were you by the piece?
02// Humor
03// How clear is the message?
04// How impressionable is the message?
General
01// What type of bird is that?
02// What is the PSA for?
03// What do you imagine changing your actions after watching this?
04// If so, what will you do?
05// What is the main message here?
Energize Responsibly: Testing
Rate on a scale of 1-10
01// Length
02// How informative was it?
03// Aesthetics
04// Clarity
05// Motivation to partake in the suggestions made.
06// Overall enjoyment.
07// Feelings about suggested solutions.
08// New information learned.
09// Likliehood you will practice solutions.
General
01// Summarize the piece in one sentence.
02// What is your understanding of global warming?
03// What were the suggestions made?
04// Why do you think these particular suggestions were included?
05// What do you feel the overall mood is?
06// Do you feel uplifted, indifferent, or burdened?
07// What is your overall feeling about global warming before and after the psa?
Rate on a scale of 1-10 what you feel is important in a PSA
01// Aesthetic style
02// Informative to the public
03// Educational
04// Draw attention to the subject
05// Motivation
06// Length
07// Solutions
GreeNYC: Testing
Rate on a scale of 1-10
01// Motivated to partake in the suggestions made.
02// Humor.
03// Entertainment value.
04// Aesthetics.
05// Character.
06// Length.
07// Suggested solutions.
08// New information learned.
09// Likliehood you will visit the website.
General
01// Summarize the piece in one sentence.
02// What is your understanding of going green?
03// What were the suggested solutions to go green?
04// Do you believe Global Warming is a serious threat?
05// If so, do you think we are causing it?
06// What do you think is causing earth’s warming temperature?
07// Do you feel afraid of the unknown cause?
08// Have you seen the commercial before?
Cigegret: Testing
Rate on a scale of 1-10
01// How inspired were you by the piece?
02// Humor
03// How clear is the message?
04// How impressionable is the message?
General
01// What type of bird is that?
02// What is the PSA for?
03// What do you imagine changing your actions after watching this?
04// If so, what will you do?
05// What is the main message here?
Energize Responsibly: Testing
Rate on a scale of 1-10
01// Length
02// How informative was it?
03// Aesthetics
04// Clarity
05// Motivation to partake in the suggestions made.
06// Overall enjoyment.
07// Feelings about suggested solutions.
08// New information learned.
09// Likliehood you will practice solutions.
General
01// Summarize the piece in one sentence.
02// What is your understanding of global warming?
03// What were the suggestions made?
04// Why do you think these particular suggestions were included?
05// What do you feel the overall mood is?
06// Do you feel uplifted, indifferent, or burdened?
07// What is your overall feeling about global warming before and after the psa?
Tuesday, February 12, 2008
new titles
couldn't really think of anything creative....
so I wrote down key words and phrases I came up with anyway hoping it will lead me somwhere
resolve
responsible
rethink
reusability
recharge
Rethink. Reuse. Reenergize
conserve/ conservation
reuse your earth
recharge the (your) earth
don't join the argument, just do something.
put your energy to good use.
so I wrote down key words and phrases I came up with anyway hoping it will lead me somwhere
resolve
responsible
rethink
reusability
recharge
Rethink. Reuse. Reenergize
conserve/ conservation
reuse your earth
recharge the (your) earth
don't join the argument, just do something.
put your energy to good use.
Tuesday, February 5, 2008
Production Schedule
Production Schedule
Feb. 20
PSA usability testing
Creative Brief
Feb. 23
Voiceover recording
Music recording
Feb. 27
Usability testing
March 5
Psa 2 design fixes
Psa 2 animation
March 12
Career Services appointment
Psa 2 animation
Logo animation
Psa 3 design fixes
March 19
Spring Break
March 26
Psa 3 animation
April 2
write documentation
April 9
Design display for thesis show
Design Dvd case
April 16
Design documentation
April 23
Produce documentation
April 30
Open for last minute changes
Contact NGO’s and networks
May 7
Final Presentation
May 13
Thesis Show Installation
Feb. 20
PSA usability testing
Creative Brief
Feb. 23
Voiceover recording
Music recording
Feb. 27
Usability testing
March 5
Psa 2 design fixes
Psa 2 animation
March 12
Career Services appointment
Psa 2 animation
Logo animation
Psa 3 design fixes
March 19
Spring Break
March 26
Psa 3 animation
April 2
write documentation
April 9
Design display for thesis show
Design Dvd case
April 16
Design documentation
April 23
Produce documentation
April 30
Open for last minute changes
Contact NGO’s and networks
May 7
Final Presentation
May 13
Thesis Show Installation
Sample Letter to NGO's
Vanessa Davis
World Resources Institute
February 6, 2008
Dear Ms. Davis:
I have developed a series of public service announcements that rise above the political fray of global warming to promote energy conservation, environmental awareness, and cost efficiency. The animations promote the benefit of green despite the viewer’s opinion of mankind’s contribution to global warming.
The voice of the public service announcements coincides to the proactive attitude of WRI and offers simple solutions that anyone can incorporate into their daily lives. These public service announcements could be a useful tool to your organization and its cause. For this reason, and because I am also passionate about promoting this cause, I would like to work together with WRI in hopes to broadcast the P.S.A.’s.
Sincerely,
Katie Goldsmith
15 Park Row, #18E
New York, NY 10038
World Resources Institute
February 6, 2008
Dear Ms. Davis:
I have developed a series of public service announcements that rise above the political fray of global warming to promote energy conservation, environmental awareness, and cost efficiency. The animations promote the benefit of green despite the viewer’s opinion of mankind’s contribution to global warming.
The voice of the public service announcements coincides to the proactive attitude of WRI and offers simple solutions that anyone can incorporate into their daily lives. These public service announcements could be a useful tool to your organization and its cause. For this reason, and because I am also passionate about promoting this cause, I would like to work together with WRI in hopes to broadcast the P.S.A.’s.
Sincerely,
Katie Goldsmith
15 Park Row, #18E
New York, NY 10038
Friday, February 1, 2008
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