Tuesday, January 29, 2008
Monday, January 28, 2008
NGO Contacts
**Please add any contacts if you know of any or have any other ideas
The Campus Climate Challenge
www.campusclimatechallenge.org/
The Campus Climate Challenge is a joint campaign of 30 leading campus and youth organizations designed to get students at 700 universities across North America to reduce their campus' global warming pollution to zero as quickly as possible
Clean Air - Cool Planet
www.cleanair-coolplanet.org
Clean Air-Cool Planet creates partnerships in the Northeast to implement solutions to climate change and build constituencies for effective climate policies and actions
In New Hampshire:
100 Market St., Ste 204
Portsmouth, NH 03801
Phone: 603.422.6464
Manager, Communications and Special Projects Bill Burtis x105
Chief Operating Officer and Director, Corporate Program Bob Sheppard x102
Executive Vice President for Programs Roger Stephenson x104
Community Program Manager Christa Koehler
Phone: 603.313.5182
Tri-State Office
161 Cherry Street
New Canaan, CT 06840
Manager, Northeast Science Center Collaborative Karin Jakubowski 203.966.5693
Chief Executive Officer Adam Markham 203.966.5429
Development Officer Amanda Muise 203.966.5427
World Resources Institute
www.wri.org
The World Resources Institute is an environmental think tank that goes beyond research to create practical ways to protect the Earth and improve people's lives. The Institute's mission is to move human society to live in ways that protect Earth's environment for current and future generations.
Phil Angell
Project Director, World Resources report
psangell@wri.org
Robin Murphy
Vice President for External Relations
rmurphy@wri.org
Vanessa Davis
Communications Coordinator
vdavis@wri.org
NRDC
www.nrdc.org
NRDC is the nation's most effective environmental action organization. NRDC uses law, science and the support of 1.2 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things.
Grist.org
www.grist.org
Just because the planet's doomed doesn't mean you can't have a good laugh. Grist.org is the country's leading source of environmental news, commentary, and - believe it or not -- humor. Grist's in-depth reporting, feisty opinions, cutting-edge arts and culture reviews, and sage advice are mobilizing a new generation of people to think creatively about green problems and solutions. Just think of Grist as a beacon in the smog
globalwarming.org: working on a contact for this one
(http://www.junkscience.com/)
Union of Concerned Scientists
http://www.ucsusa.org/ucs/about/contact-us.html
National Headquarters Phone: 617-547-5552
Washington Office Phone: 202-223-6133
Bluewater Network
http://www.bluewaternetwork.org/campaign_gw_transportation.shtml
bluewater@bluewaternetwork.org
phone: 415.544.0790
New American Dream
http://www.newdream.org
mary@newdream.org (mary peters)
communication and marketing manager email: newdream@newdream.org
phone: 301-891-3683 or 1-877-68-DREAM
Earth Justice
http://www.earthjustice.org/about_us/contact_us/index.html
(510) 550-6700
(800) 584-6460
General Questions?info@earthjustice.org
Northeast:
116 John Street, Suite 3100 New York, New York 10038
(212) 791-1881
northeastoffice@earthjustice.org
Earth Rights
http://www.earthrights.org/about_us.html
Friends of the Earth
http://www.foe.org/about/contact.html
1717 Massachusetts Avenue, NW, 600 Washington, DC 20036-2002
Phone: (877) 843-8687 - toll free
foe@foe.org
Network for New Energy Choices
http://www.newenergychoices.org/index.php?join=your+e-mail+here&rd=pages&page=contact1&ld=jo&x=75&y=5&sd=no
215 Lexington Avenue, Suite 1001 New York, NY 10016
tel: 212-991-1831
Environmental Defense Fund
http://www.environmentaldefense.org/page.cfm?tagID=476
New York
Diane Slaine-Siegel (212) 616-1267
Earth Action
http://www.earthactionnetwork.org/contact.php
earthactionnetwork@earthlink.net
Phone: (310) 203-0162
The Campus Climate Challenge
www.campusclimatechallenge.org/
The Campus Climate Challenge is a joint campaign of 30 leading campus and youth organizations designed to get students at 700 universities across North America to reduce their campus' global warming pollution to zero as quickly as possible
Clean Air - Cool Planet
www.cleanair-coolplanet.org
Clean Air-Cool Planet creates partnerships in the Northeast to implement solutions to climate change and build constituencies for effective climate policies and actions
In New Hampshire:
100 Market St., Ste 204
Portsmouth, NH 03801
Phone: 603.422.6464
Manager, Communications and Special Projects Bill Burtis x105
Chief Operating Officer and Director, Corporate Program Bob Sheppard x102
Executive Vice President for Programs Roger Stephenson x104
Community Program Manager Christa Koehler
Phone: 603.313.5182
Tri-State Office
161 Cherry Street
New Canaan, CT 06840
Manager, Northeast Science Center Collaborative Karin Jakubowski 203.966.5693
Chief Executive Officer Adam Markham 203.966.5429
Development Officer Amanda Muise 203.966.5427
World Resources Institute
www.wri.org
The World Resources Institute is an environmental think tank that goes beyond research to create practical ways to protect the Earth and improve people's lives. The Institute's mission is to move human society to live in ways that protect Earth's environment for current and future generations.
Phil Angell
Project Director, World Resources report
psangell@wri.org
Robin Murphy
Vice President for External Relations
rmurphy@wri.org
Vanessa Davis
Communications Coordinator
vdavis@wri.org
NRDC
www.nrdc.org
NRDC is the nation's most effective environmental action organization. NRDC uses law, science and the support of 1.2 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things.
Grist.org
www.grist.org
Just because the planet's doomed doesn't mean you can't have a good laugh. Grist.org is the country's leading source of environmental news, commentary, and - believe it or not -- humor. Grist's in-depth reporting, feisty opinions, cutting-edge arts and culture reviews, and sage advice are mobilizing a new generation of people to think creatively about green problems and solutions. Just think of Grist as a beacon in the smog
globalwarming.org: working on a contact for this one
(http://www.junkscience.com/)
Union of Concerned Scientists
http://www.ucsusa.org/ucs/about/contact-us.html
National Headquarters Phone: 617-547-5552
Washington Office Phone: 202-223-6133
Bluewater Network
http://www.bluewaternetwork.org/campaign_gw_transportation.shtml
bluewater@bluewaternetwork.org
phone: 415.544.0790
New American Dream
http://www.newdream.org
mary@newdream.org (mary peters)
communication and marketing manager email: newdream@newdream.org
phone: 301-891-3683 or 1-877-68-DREAM
Earth Justice
http://www.earthjustice.org/about_us/contact_us/index.html
(510) 550-6700
(800) 584-6460
General Questions?info@earthjustice.org
Northeast:
116 John Street, Suite 3100 New York, New York 10038
(212) 791-1881
northeastoffice@earthjustice.org
Earth Rights
http://www.earthrights.org/about_us.html
Friends of the Earth
http://www.foe.org/about/contact.html
1717 Massachusetts Avenue, NW, 600 Washington, DC 20036-2002
Phone: (877) 843-8687 - toll free
foe@foe.org
Network for New Energy Choices
http://www.newenergychoices.org/index.php?join=your+e-mail+here&rd=pages&page=contact1&ld=jo&x=75&y=5&sd=no
215 Lexington Avenue, Suite 1001 New York, NY 10016
tel: 212-991-1831
Environmental Defense Fund
http://www.environmentaldefense.org/page.cfm?tagID=476
New York
Diane Slaine-Siegel (212) 616-1267
Earth Action
http://www.earthactionnetwork.org/contact.php
earthactionnetwork@earthlink.net
Phone: (310) 203-0162
PSA Usability Testing
**This is the first example of a heuristic usability test. A second version will be posted soon
PSA Usability Testing
Rate on a scale of 1-10 what you feel is important in a PSA
01// Hip
02// Informative to the public
03// Educational
04// Draw attention to the subject
05// Humor
06// Length
07// Serious
GreeNYC Testing Rate on a scale of 1-10
01// How motivated do you feel to partake in the suggestions made?
02// Is it humorous?
03// Is it cute?
04// Were there moments within the piece that were surprising or intriguing?
05// Did you like the character?
General Questions
01// Summarize the piece in one sentence.
02// Do you know what going green is?
03// What were the suggested tasks in the piece?
04// What part or moment did you love?
05// What part did you hate?
06// Do you believe Global Warming is a serious threat?
07// If so, do you think we are causing it?
"Cigegret" Testing
01// How inspired were to you by the piece?
02// Is it humorous?
03// How understandable and clear is the message?
04// How impressionable is the message?
PSA Usability Testing
Rate on a scale of 1-10 what you feel is important in a PSA
01// Hip
02// Informative to the public
03// Educational
04// Draw attention to the subject
05// Humor
06// Length
07// Serious
GreeNYC Testing Rate on a scale of 1-10
01// How motivated do you feel to partake in the suggestions made?
02// Is it humorous?
03// Is it cute?
04// Were there moments within the piece that were surprising or intriguing?
05// Did you like the character?
General Questions
01// Summarize the piece in one sentence.
02// Do you know what going green is?
03// What were the suggested tasks in the piece?
04// What part or moment did you love?
05// What part did you hate?
06// Do you believe Global Warming is a serious threat?
07// If so, do you think we are causing it?
"Cigegret" Testing
01// How inspired were to you by the piece?
02// Is it humorous?
03// How understandable and clear is the message?
04// How impressionable is the message?
Target Audience
For an educational public service announcement on energy efficiency and the opposing views on global warming, the most accepting and beneficial viewer would be a conservative democratic woman between the ages of 16 and 24, student or recent graduate, and living in a suburban area. Venues for this type of media would be television networks whose target audience is a young age group, such as MTV and Vh1. ages 16 – 26. This audience will be educated and starting to read the paper and watch the news occasionally. They are beginning to take an interest in current events, but do not yet make it a priority to stay on top of them. When trying to become informed, they are finding that there is a lot of contradictory facts and opposing opinions. An attempt to become informed about social issues turns into a confusing and disheartening experience. Within this group, the P.S.A. will target viewers from upper middle class families. The audience will have more time and financial resources to be concerned and take action on energy efficiency as opposed to a lower income citizen struggling to make ends meet.
This group of viewers is the most likely to be concerned about the current state of the environment, the environment in general, and is willing to trust media concerning the environment. These features were gathered from the Gallup Opinion and Harris polls. In a poll titled ‘Younger Americans are more likely to be pessimistic about the environment’ it asked, “Right now, do you think the quality of the environment in the country as a whole is getting better or getting worse?” and the largest percent, 70%, that answered ‘worse’ were the 18 to 29 year olds.
In the Harris poll ‘Roll of the Media’ that asked, “Lately there have been a lot of reports about threats to the environment. In general, which is closer to your view?” 50% of females, 42% of males, 26% of Republicans, 45% of Independents, and 65% of Democrats agreed that “these threats are as serious as the media portrays”.
In another Harris poll, ‘Environmentalist or Not?’ in all age groups the larger percent said that they thought of themselves as “sympathetic to environmental causes”. Not only is this age group more pessimistic about the quality of the environment, but also they are more willing to trust media concern with the environment.
A female audience member between the ages of 16 and 24, who is a conservative democrat, would be most receptive to and in need of a public service announcement that presents the opposing debates on global warming side by side and offers energy efficient solutions.
This group of viewers is the most likely to be concerned about the current state of the environment, the environment in general, and is willing to trust media concerning the environment. These features were gathered from the Gallup Opinion and Harris polls. In a poll titled ‘Younger Americans are more likely to be pessimistic about the environment’ it asked, “Right now, do you think the quality of the environment in the country as a whole is getting better or getting worse?” and the largest percent, 70%, that answered ‘worse’ were the 18 to 29 year olds.
In the Harris poll ‘Roll of the Media’ that asked, “Lately there have been a lot of reports about threats to the environment. In general, which is closer to your view?” 50% of females, 42% of males, 26% of Republicans, 45% of Independents, and 65% of Democrats agreed that “these threats are as serious as the media portrays”.
In another Harris poll, ‘Environmentalist or Not?’ in all age groups the larger percent said that they thought of themselves as “sympathetic to environmental causes”. Not only is this age group more pessimistic about the quality of the environment, but also they are more willing to trust media concern with the environment.
A female audience member between the ages of 16 and 24, who is a conservative democrat, would be most receptive to and in need of a public service announcement that presents the opposing debates on global warming side by side and offers energy efficient solutions.
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