Storyboards

Aesthetic Inspiration

Jet Blue Commercial by Freestyle Collective
Storyboard & Video

Nike One Time Only Commercial by Hunter Gatherer
Watch

Amp by Hunter Gatherer
Watch


VH1 Big Kahuna Summer Promos by Hunter Gatherer
Storyboard & Videos


Tarde Invierno by Jorge Lujan
Illustrations by Mandana Sadat


The Very Hungry Caterpillar by Eric Carle

Precedents of PSA's

GREENYC
Storyboard & Video




What Barry Says
Video

-voice over and sound effects
-limited color palette
-vector graphics mixed with film effect
-transitions are surprising





Industrial Revolution
The Industrial Revolution

Characteristics:
-vector graphics
-limited color palette
-charts
-key words
-score and voice over




California Coastal Commission
Cig Egret

Characteristics:
-element of surprise
-happens with a mystery that makes the viewer feel included at the end
-concept with one word; needs little explanation




Above the Influence campaign
Videos

-child-like crayon drawing on construction paper
-blunt, sarcastic
-light-hearted music
-your watching a cartoon not a PSA




Amnesty International
Streetwar

-live action combined with graphics
-bringing a still art to life




Humans
Video

-calls on our previous knowledge voice overs, animation style, characterizations, and charts from 1960's educational science movies
-introduces modern animation style when mood changes





Truth Campaign
Truth Ads

-uses "gap theory" of curiosity: curiosity is driven by a gap in our knowledge (Made to Stick by Chip and Dan Heath)
-uses shock to get the viewer's attention




Nigel Holmes
Videos

-uses side by side visual comparisons
-visual translations and relationships to breakdown an example

Objective

Global Warming PSA Campaign

-3 Animations
-Educational and enables viewer to help the environment simply and effectively
-Explain 1 cause, 1 effect, 1 solution in each animation
-Mixed media as non-intimidating aesthetic
-Materials: fabric, paper, paint

Target Audience
-has little knowledge of global warming
-democrat
-female
-age 16 to 24
-full time college student
-lives in a suburban area
-part time job at local coffee shop